RING - GROOM - pOCKET
Did you already picture the ring in the groom’s pocket?
Are you nervously waiting for his bride to walk down the aisle?
You might be thinking of other things now, too.
The bride’s long cinderella dress dragging behind her on the ground.
The way the old church smells.
The cute little flower girl.
The parents with tears of pride filling their eyes.
In truth, we just presented three random words.
Three words that have no connection to one another and yet your brain went out of its way to create meaning. It organized the kaos and told you a story.
For as long as we humans have been on this planet, we’ve used storytelling to grow connections and demystify information. First, stories were spoken tradition. Then they persisted through time from cave paintings to the written word.
Now, they take on the visual form.
Incredible stories hold incredible power because our brains process them so uniquely.
Stories create a connection that sparks an understanding in a way that rational arguments do not.
Research has shown that when stories are told most effectively, they have the power to encourage changes in behavior, increase donations, and reduce stigma.
A story’s power is rooted in it’s efficacy, and that’s where we at Organized Kaos Media work the hardest to bring your organization results.
With us, a story isn’t just discovered by chance - we embrace the kaos, and order prevails.
